Great post about how your social media strategy needs to change. An underlying point here is that it is important for us to know where our audiences are so we are not wasting time and effort working in the wrong places.
Emotion can trigger action. Action is what you want from your communications. This post does a great job of walking you through how you can create emotion in your emails, getting people to react and act.
This post explains a great use of coordination, collaboration, partnership, creativity and make the best use of something you already have. Pretty brilliant!