Marketing is complex. Marketing can be complicated. That said, we need to not overthink or overdo it. This post gives some good suggestions on ways we may be making our membership marketing more complex and complicated than it needs to be.
If you are like us you keep hearing over and over that millennials aren't going to join our associations. This is a really good article about what millennials really think about being members in associations.
For those of you who couldn't make it to MMCC 2016 this is a great recap of some great tips that were given at a great event. For those of you that were able to make it this is a great refresher.