Automatic/recurring payment is always being talked about in the association and non-profit world. It seems like it is something we should all be trying or already using. This post gives some highlights of, and a link to, a study that shows how prevalent auto pay is in our industry.
Thinking about using video but not sure what your options are? This is a good post which spells out the different types of videos you might want to consider using.
If you are using google ads, which can be a good tactic if it fits in your strategy and your budget, you need to use the right keywords. This short post gives you some good tips on how to figure out what those words might be.