We always try to be positive but sometimes looking at what not to do is as important as knowing what to do. In telling you what not to do this post gives some great ideas on what you need to be doing with your digital marketing.
We all live in an world where our website gets compared to Amazon and other sites with a lot more money than your organization might have. That doesn't mean that we shouldn't strive to optimize our websites and web personalization is a great place to start. This post gives some great tips on how to use web personalization to your advantage.
We realize that many of you are not marketing consultants. The reason we selected this post is that if you are not a consultant at some point you will probably work with a consultant. The information in this post is good to know know matter which side you are on.
If you want to know about the latest social media tools this is a great list. The group behind it put in a lot of effort and it shows.
This post is written for small businesses but the tips hold true for associations as well. It is nothing earth shattering but small tweaks can turn into big results.
This may be a bit much for associations right now but it is really cool and is something to keep our eyes on.