Many people think that individual member organizations and trade associations are REAL different and need to do things very differently. While there are differences I don't think there are as many as some may think. This article gives you 3 things an IMO could steal from a trade.
AAAS, my former place of employment, is looking for massive membership growth. This post does a good job of how they are planning to increase their membership to 500,000.
Who uses giveaways anymore right? It is totally OLD SKOOL. This post show you how sometimes old school can work which means that even if something is an old tactic it can be smart to dust it off and try it again and see what happens.