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Most associations have annual conferences and for some it has been getting more and more difficult to attract attendees. This post gives a couple suggestions on how you can grow your attendance at your events.
Email is a critical tool for getting the word out to members, customers and other audiences. Unfortunately it is hard to make your email look good with the current systems available. The good news is that things are looking up. Read this post about how you can possibly improve the look, and effectiveness, of your email communications.
If you have a hand in any marketing at all in your organization I am sure you realize how your role has expanded and changed over time. This is a great blog post that gives actual data which allows you to see what is going on and what you, and your colleagues, are facing.
With all of the talk about unbundling memberships in order to remain relevant it is very interesting to see how one association is supercharging their membership and charging more by adding more services to one package. I guess it goes to show that one size does not fit all.
You may wonder what synagogues have to do with associations. The primary thing is that temples have members and just like associations it is a challenge to bring them in and retain them. I promise there are things in this article you can use at your association.
You may wonder why I put this under sales. To me it is pretty clear. If your target audience is blocking your ads it will become more and more difficult for sales people to sell ads. Therefore this is an important trend for salespeople to stay on top of.
Many associations struggle to have the resources and knowledge necessary to successfully sell advertising. That said, many also struggle to decide if outsourcing their sales is the right solution. This article gives one perspective on outsourcing of ad sales.