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In this post Dave Lutz of Velvet Chainsaw discusses how you can use scarcity at your events to create FOMO (Fear of Missing Out). We all want to be included and feel like we got what everyone else got so this can be a good tactic to drive attendance.
Loyalty is critical for any organization but it is especially true for associations. This article does a great job of showing how one for-profit company is using it's loyalty program to generate engagement and revenue.
ROI is critical in any marketing or sales activity. Many times we ask purchasers to come back and buy again without giving them the information they need to make an educated decision. I love the idea of a post-event fulfillment report.