All associations produce a lot of content. For some organizations once it is made public it is basically lost and gone forever. Older content still has value and this post gives you some great ideas on what you can do with it to resuscitate it.
Do you hold a conference? Do you track lots of stats about your conference? Do you feel like you are tracking the right stats? Organizations track information for lots of reasons but not always the right ones. The stats recommended in this posts will give you a pulse check on your conference which is always a good thing.
Don't ever forget that the people you are trying to market to are human. They have wants, desires, personalities and likes and dislikes. The suggestions in this post give you some ideas on how to make your marketing more human.
If you aren't measuring your activities and setting measurable goals you are basically marketing in the dark. This post gives you some tips and some actual suggestions on measurable goals you will want to use for your marketing.