Change happens but that doesn't mean everything needs to

There have been a number of big changes in the association space recently. We are sure many of you have heard about the formation of Community Brands and that is just one of many recent happenings. Despite the changes taking place it is important for those of us in membership, marketing and sales roles to not just change for the sake of change. The importance of being smart in those areas is one thing that will never change. We hope these articles help you keep your response rates strong as this is one area where you don't want a lot of change.

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