This post is focused more on charities than on membership organizations but we firmly believe that some of the info included is very applicable to associations. Streaming live video is hot right now so take advantage of it while you can.
Influencer marketing can be very powerful. This post gives you some important things to consider if you are going to head in that direction.
Mistakes in our emails? Never happens, right? Of course mistakes happen from time to time. This post gives you some real life examples of errors and how they were corrected.
Your association has content. Your association has expertise. Your association will benefit from letting others see you as a subject matter expert. Strategically providing content to other outlets could be a good way for to be seen. This post explains how a guest content strategy could work for you.
We include articles on email regularly as email can be a very effective tool. The key word in that sentence is CAN. There is a science to doing email well and this article gives some great tips on how to give your email a better chance of being seen and read.
We all have emotions and although we at times try to shut them down they are an innate part of us. What we may not truly know is how much impact our emotions have on our buying, or joining, behavior. This article does a good job of how marketers can take advantage of the emotions of a prospect.
In this newsletter we include a lot of posts about marketing and marketing tactics. In order to have effective marketing you need to have a strong brand. This post does a good job focusing on some things you should make sure you are not doing with your branding.
Are your emails not getting opened? If your email open rates are low then sending them is not effective even if email is an inexpensive form of marketing. This post gives you suggestions on how to re-engage email subscribers who are no longer opening your messages.
Our websites are living and breathing organisms and need to be monitored and changed regularly. This post gives you some great reasons you may want to do a website redesign, or at least a tweaking, sooner rather than later.