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May has been a very busy month for us at Association Marketing & More. The good news is that even though we have been busy so have some very good writers. We hope you enjoy the articles included in this issue.
Data! We assume that we all have lots of it. We need to use it to our advantage in our recruitment and retention efforts. This post gives some great tips on how you can use your data to help with your membership activities.
Membership and building relationships with your association are critical for your long term success. This post gives you some great information on how the "membership trend" is impacting marketing in general.
As sales people efficiency is critical. It is also important to take a step back from time to time to make sure we are focusing on the right things as that can lead to greater efficiency. This post gives your simple suggestions that every sales person should go back to time and time again.