If you are a marketer and find digital marketing valuable and/or interesting this is a good post for you. There are some great trends in here that could impact your business.
Influencers! You have them so how do you use them? This post shows how some well known brands are using influencers to their advantage.
Learning from what others, especially industry leaders, is always a good idea. You may not have the resources to do exactly what they do but with a little creativity we are confident you can get close. This post examines some great things a number of companies are doing with their digital marketing.
Tracking and reporting are vital to any marketing campaign. Tracking google campaigns just got easier with the introduction of Google Attribution. Check out the details in this post.
Customer profiles, aka personas, are a great way to depict who you are trying to reach. This post gives some great information on why you need personas and how you can develop them for our own target markets.
Most marketing professionals want to do a lot but are often restricted on just how much they can do based on available resources. Marketing automation is a great way to optimize your marketing without exceeding your level of available resource. This post does a great job of providing some tips on how to make using marketing automation as effective as possible.
Long article on how we got to the way we are doing marketing today. Great information and some great suggestions on how we can make our marketing as effective as possible going forward.
You have a website because it contains important information about your organization. You want your targets to go there, as regularly as possible. This is great post that gives real examples from some real experts on how to drive traffic to your site.