AI is here or AI is coming or.......We believe that AI is here but it is definitely going to become more and more prevalent. It is going to do great things for marketing and branding and this post gives you some great things to think about.
Content marketing combined with AI? Say what?!?!? This is a great post that will show you where content marketing and development is going to be going. We may not be able to do this yet but we need to be aware of it because it is going to be the future.
Binge watching association content? Can we make that happen? If you use some of the suggestions in this post we think it is possible. Check it out.
Marketers have so much to pay attention to and there are so many variables that can impact the success of their efforts. We knew color mattered but didn't know it may matter A LOT. Check out this post about color theory.
Are you interested in knowing how to define generations? Knowing what that might mean for your marketing? This is a great post for you to read if you are interested in either of these topics.
"Influencer marketing return on investment has been measured at as much as 11 times more effective than other digital marketing tactics." Wow!" Read this post to find some tips on how to use it at your association.
Getting your targets to come to your website is just part of the challenge. When you get them there what do you want them to do? How do you get them to click on what you want them to? How do you drive them deeper down the funnel? One answer is a Call-to-action (CTA). This post gives some great tips and examples of great CTAs.
Are we relying on data too much to determine the success of our efforts? This is a thought provoking piece that shows we may be doing just that.
Emojis in marketing messages? We are still not sold. Stats show that they work but we wonder if they appear unprofessional or silly to some recipients. This post supports the use of emojis so check it out and form your own opinion.